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Course Description

Brand Strategy is the long term marketing support for a brand, based on the definition of the characteristics of the target consumers of that brand. It also includes understanding their preferences, and expectations from the brand.

Key concepts covered include:

  • Logo¬†
  • Packaging
  • Website
  • Social Media Platforms

Starting a business means having all your ducks in a row. In order to promote your business correctly, you’ll need to have your digital presence setup and the identity behind your product created! We’ll show you what you need and how to get there.

What You’ll Learn



What should it be? What should it look like? If I have an idea, how do I materialize it? We’ll offer some resources and insight!



If you’re selling a product, you’ll need to put it in something. We’ll explain how to setup packaging, including insight into materials used to contain, handle and protect your product.



People need to find your product. A website is realistically how they will first be exposed to it. Whether you’re selling socks or sandwiches, the general public will research your business ahead of a purchase. A website is where they will start.


Social Media Platforms

Whether it’s Instagram, LinkedIn, Facebook, TikTok, or Twitter, being in the customer eye is important for improving brand recognition.