Course Description
Brand Strategy is the long term marketing support for a brand, based on the definition of the characteristics of the target consumers of that brand. It also includes understanding their preferences, and expectations from the brand.
Key concepts covered include:
- Logo
- Packaging
- Website
- Social Media Platforms
Starting a business means having all your ducks in a row. In order to promote your business correctly, you’ll need to have your digital presence setup and the identity behind your product created! We’ll show you what you need and how to get there.
What You’ll Learn
Logos
What should it be? What should it look like? If I have an idea, how do I materialize it? We’ll offer some resources and insight!
Packaging
If you’re selling a product, you’ll need to put it in something. We’ll explain how to setup packaging, including insight into materials used to contain, handle and protect your product.
Website
People need to find your product. A website is realistically how they will first be exposed to it. Whether you’re selling socks or sandwiches, the general public will research your business ahead of a purchase. A website is where they will start.
Social Media Platforms
Whether it’s Instagram, LinkedIn, Facebook, TikTok, or Twitter, being in the customer eye is important for improving brand recognition.
